What To Consider When Taking Your Business Global

Oct 15, 2023

If you are a business owner or executive, your mind is likely focused on rolling and scaling your organization. One of the best ways to expand your product and service offerings is to go global. Taking your business global is an exciting venture that requires various dependencies. In this article, we will explore what you need to know about taking your business global!

Market Research

Before considering taking your business global, it is important to conduct market research and be sure you understand the ins and outs of your product-market fit. For example, if there is not a specific market need for your product or service in the targeted expansion area, it may not be the right time to bring your business global.

Local Partnerships

One of the best ways to expand your business into a global market is to develop partnerships in your targeted global location. Explore opportunities for different partnerships that might be applicable to your product and service, and go from there! By partnering with organizations that are already located in your targeted area, you will learn a lot about market needs, advertising best practices, compliance norms, and much more.

Adaptability and Learning

Before taking your business global, it is important to ensure that your team is able to adapt to the ever-changing marketplace in your target location. If you do not have the people and tools necessary to learn from scaling, it might not be the best time to take your business global.

Compliance and International Standards 

In order to take your business global, you will need to comply with international compliance standards. Every location has different guidelines and standards when it comes to operating and doing business. In order to make sure that you are operating legally in your new location, it is important to fully understand the ends and outs of compliance.

Risk Assessment 

Prior to taking your business global, make sure to conduct a risk analysis to determine possible roadblocks and threats that could come with entering into this new location. Typically, risk assessments can be done by People or Change Management teams. These assessments will help you consider possible risks and advantages you may not have thought of before.

We hope this article helped you better understand the considerations your business should be making before expanding globally. To consult with a professional on embarking on your new business venture, contact Bottom-Line Consulting today.